Hello everyone.
I'm Sasaki, a shop staff member.
Many customers visited our Higashi-Nihonbashi store today.
Thank you very much for visiting our store.
I am so happy to meet you all.
Recently, many of the customers who come into our store are looking for gifts to celebrate longevity.
These events are not only held for family members, but also as a celebratory event for workplaces and business partners, as a way to show respect to those superiors and get everyone excited.
So this time, we will introduce Japanese umbrellas, perfect for celebrating longevity, sorted by theme color.
There are various theories about the theme colors listed, and they may vary depending on the region you live in, but please take a look at this for reference. 
60th birthday/red
The theme color for the 60th birthday celebration is red, which is reminiscent of the well-known "chanchanko" kimono.
People who are 60 years old today probably don't have a sense of "longevity," but how about giving them an umbrella as a gift to celebrate this milestone?
We recommend the coral red and ivory of the Kasane series, the red of the Plaid series, and the red of the Miratore series.
The Miratore series also comes in a larger 65cm size in red, so it can also be used as a gift for men. 
[Product: kasane5516] [Product: kanane558]
[Product:mirato-re6010][Product:miratoray55][Product:miratoray588]
[Product:mirato-reslim588][Product:mirato-re6516]
Koki (70 years old) and Kiju (77 years old) / Purple and navy blue
The theme colors for ages 70 and 77 are also said to be purple and navy blue.
The age of 70 may be a time when many people retire from work and their living environment changes.
The name "Kiju" comes from the fact that the abbreviated kanji for "joy" can be broken down into "77."
For the 77th birthday celebration, which is a more dignified occasion, you'll want to celebrate with more noble colors.
For men, there is the navy color of the Tachibana/Urashima series, the midnight blue of the Aoi series,
For women, we recommend the purple from the Wabana series, and for parasols, the indigo ink from the Cho series and the navy from the Natural Linen series. 
[Product: tatibana658][Product: tatibana6516][Product: tatibana6010]
[Product:urashima6516][Product:urashima6010][Product:aoiori608]
[Product:wabana5512][Product:wabana558]
[Product:shirabe][Product:shirabe5008]
80 years old/Golden brown, yellow, orange
The kanji character for "umbrella" is included in the celebration of 80th birthday, and as such, the overwhelming majority of gifts for longevity purchased at Komiya Shoten are for the 80th birthday celebration.
At our shop, we also hear people say, "I received an umbrella as a gift to celebrate my 80th birthday, so now I go out even on rainy days," which makes us very happy.
Some people find it difficult to choose gifts on their own, so receiving an umbrella as a gift would be a great pleasure.
The theme colors for Kanju are golden brown and yellow.
For men, we recommend the grayish brown from the Back Stripe series, and for women, the golden yellow from the Japanese Flower series.
[Product:urashima6516][Product:urashima6010]
[Product:wabana5512][Product:wabana558] 
88th birthday (88 years old)/Golden brown/Beige
I was wondering if beige was appropriate for an 88th birthday, but it seems to be recommended by major department stores.
How about giving a stylish beige umbrella as a gift?
For men, we recommend the black and beige Tachibana series, and for women, the beige and pink Kasane series.
[Product: tatibana658][Product: tatibana6516][Product: tatibana6010]
[Product: kasane5516] [Product: kanane558]
Sotsuju (90 years old) / Purple and white
It seems that the abbreviation for "sotsu" (graduation) can be broken down into "kyuju," which is why it became "sotsuju."
As you turn 90, we hope that you will continue to stay in good health.
The typical theme color for Sotsuju is purple, so we recommend the purple umbrella introduced for Kanju.
The navy and purple Kasane series with a purple lining is also lovely.
[Product: kasane5516] [Product: kanane558]
Hakuju (99 years old) / White and red
It is said that if you subtract one from the character for 100, you are left with the character for white, which is why the name came to be known as Hakuju.
He is 99 years old, just short of 100. It seems that he often gives white gifts to his master.
We recommend the white from the Miratore series, the ecru from the Natural Linen series, the ivory stripes from the Silk Tsumugi series, and the ivory from the Reverse Stripe Ladies series. 
[Product:urashima5516][Product:kinutsumugi558][Product:tatibana6516]
[Product:mirato-re6010][Product:miratoray55][Product:miratoray588]
100 years old/pink
Of all the milestones, turning 100 is a particularly memorable one.
It seems that this is still a rare celebration, and no particular color has been established yet.
Since the character "hyaku" can be read as "momo," it seems that many people give pink gifts.
We recommend the dusty pink from the Sweet Color series, the waves and wind from the Sumi-zōme dyeing series, and the cherry blossoms from the Isara pattern series. 
[Product:amairo608][Product:amairo558]
[Product: isamonyou508naga][Product: isamonyou508ori]
What did you think?
After doing some research, I was surprised to find that even after 100 years old, there is still the possibility of a "natural lifespan" (250 years!).
It's no longer possible to express our joy in a theme color.
With this in mind, I wonder if one day, when average life expectancy increases, I will be able to help select gifts for celebrations of someone's natural longevity. That's all for today's blog.
Celebrating longevity is always a joy.
Umbrellas are also said to be a lucky charm that brings good fortune.
Please consider buying an umbrella from Komiya Shoten as a gift for a special occasion.
All our staff look forward to your visit.
