The third White Day project "The most wanted umbrella at Komiya Shoten" in-store edition

Hello. This is Kato☺, the store manager.

According to the 24 solar terms, today is Usui.
Fortunately, it started raining in Tokyo.
The snow has turned to rain and the ice has melted, and now we are just waiting for spring to arrive.

Well, we have been delivering this for two weeks since last week,
White Day project "The Komiya umbrellas we want". This week is the store version.
Go ahead and try it!

We began with Ito, who is in charge of accounting on the second floor of Komiya Shoten's Higashi-Nihonbashi shop.

The umbrella that the head accountant Ito chose was...

"Isara pattern chrysanthemum long umbrella"

☺Ito is in charge of accounting and general affairs, but I'll be honest, I'm also a kimono dressing teacher!
The umbrella that the head accountant Ito chose had a chrysanthemum pattern in the Isara motif, which would also go well with Japanese clothing.
"The feel of the cotton, the cuteness of the wooden stick and the wrapping that can be seen when you open it...
"It has a Japanese feel to it, but also has a casual feel that can be paired with Western clothes."
"The chrysanthemums are large, and the color scheme of red on the outside and blue on the inside is quite unique.
The long umbrellas in particular come with cute umbrella covers, and you can enjoy the two colors of red and blue on the surface at the same time."
If you have any questions about which umbrella to match with your kimono when you visit our Higashi Nihonbashi store,
Please feel free to contact us!

And the next store staff member is this person.
My name is Iino, a fashionista and tailor who works on a wide range of projects, from coming up with and creating various prototypes using umbrella fabric to mail order sales on sites like Rakuten.

The umbrella that Tailor Iino chose is...

"Kasane Green x Camel 60cm x 8 Ribs Long Umbrella"

☺ What? The "Kasane" I chose isn't on the website yet?
That's right, it's a new color so it hasn't been released yet!
The folding umbrella has arrived in stores early, so please take a look at the color for reference. ↓

"The green, which may seem dull at first glance, is softened by the camel color of the edges.
The Kasane series is very neat because the edges of the fabric are rolled up (without perforations).
I love green, and I love matcha ice cream!"
I received a girly comment:
Finally, she said, "Actually, this color scheme is something I came up with~♡".
The recently popular 60cm 8-rib stacked long umbrella series.
Please look forward to the new colors coming out in the spring! Next up is the young store manager who is also the brain behind Komiya Umbrellas.

The umbrella chosen by the strategist Tagawa is...

"Sumi-dye long umbrella for both rain and shine, wave"

(This product is no longer available.)

☺ "It's a one-of-a-kind item. Although this dyeing method is a traditional one, it is characterized by its natural, pale colors that are easy to match with Western clothing.
Even if the pattern is the same, no two pieces are exactly alike because they are made by hand, which is one of the charms of the product.
It can be used in both sunny and rainy weather, so it's the perfect umbrella for the coming seasons (spring and summer)!"
In fact, there was one thing that she struggled with a lot when planning and producing this umbrella.
It is this pale color.
"After many exchanges of communication with the craftsmen to recreate the colors I had in mind, I finally created this beautiful pink and blue marbled pattern called 'Waves.'"
That makes you feel attached to it.
This is a piece that we would love for you to pick up in store and see the intricate pattern and colors.