It has been several years since people started saying that the heat levels of recent summers are on a different level than they were in the past, but this year has seen another round of extreme heat across Japan.
The Ministry of the Environment announced that the effectiveness of adaptation measures against the heat island effect was approximately 11% when wearing Cool Biz (no jacket) compared to walking while wearing a jacket.
Furthermore, it was found that using a parasol in addition to sunshades can significantly reduce heat stress by about 20%." Using a parasol when going out is not only a cosmetic consideration as it blocks UV rays, but it also helps reduce the heat and prevent heatstroke.
Since the beginning of July, we have seen an increase in customers coming into the store looking for men's parasols. They are either buying for themselves or for their wives, and we hear them say things like, "I hope that it will soon become the norm for men to use parasols in society too."
As we introduced before the full summer began, Komiya Shoten offers parasols (first-class shading, 99.99% shading rate, suitable for both rain and shine, unisex) that go well with suits and are recommended for customers who have never tried using a parasol before.
We look forward to your visit.
